The masks worn by celebrities: KAUSI
In this masked summer, Kausi's designs are triumphing. This brand, which has made a commitment to revaluing the fan, has made a splash with the printed masks worn by celebrities and is now launching a collection of backpacks. We take a look at the phenomenon.
Tamara Falcó, Camen Lomana, Isabel Preysler, Eugenia Silva, Paula Ordovás, Josie, Samantha Vallejo-Nájera, Malena Costa, Jorge Sanz? Let's leave it there because the list is long. All of them very well known and recognizable faces despite wearing the most desired face masks of the summer, those of Kausi. And that's because their thing is fans!
Laura Corces and Alejandra Arias are two women linked to the world of advertising who at the beginning of 2019 decided to reposition an accessory as much ours as the fan: neither high fashion, nor as a souvenir. souvenir, they opted for the Valencian fan craftsmanshipThey bet on Valencian fan craftsmanship, local materials and a medium price. "We realized that there was no brand of fans as such that was linked to the world of fashion and trends as with other accessories. In countries like France and England the culture of the fan as a fashion accessory is booming and we wanted to revive an article and we wanted to revive such a markedly Spanish article to bring it back into fashion", they explain.
